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Sekr makes van life easy. Plan your trips, find comfy spots to camp with the things you need, connect with other van travelers, and share your adventures on the road.
Traveling
Expert Interview | Product strategy Recruited | Supported | Technical consulting Project management consulting | UI | Wireframing
2019-2021
The founders of the company, passionate vanlifers themselves, aimed to translate their love for outdoor living into a digital platform. They envisioned creating an all-in-one app for travelers to plan trips, find top-rated campsites, interact with fellow vanlifers, and share knowledge. However, their initial journey with a previous contractor resulted in a subpar product. The app was bug-ridden and poorly designed, reflected in its below two-star rating in the app store. This situation resulted in loss of investor trust and jeopardized the future of the project.
In these challenging circumstances, the founders required a reliable technical partner to help them recover from the setbacks. Their ultimate goal was to make a grand comeback, akin to a phoenix rising from the ashes.
Our first course of action was to comprehensively redesign the app and rewrite almost all functionalities from scratch, as rectifying the existing infrastructure would have been more time-consuming and less efficient. The revamped product offered a suite of features tailored to the needs of the vanlife community: an interactive map for location discovery, an in-app chat for real-time interaction, forums and threads for meaningful discussions, a bookmarking feature for favorite spots, and an offline mode for accessible navigation. Recognizing the app had reached the performance limit of the Ionic framework, we initiated a transition to React Native to enhance speed and performance.
After two years of continuous, full-time development, the transformation of the product was notable. The user rating rebounded to an average of 4.5 stars on the app store, and the active user base continued to grow. This successful turnaround impressed investors, resulting in a fresh injection of over $2 million in the latest investment round. The client team also expanded significantly, from just three to over ten members, reflecting the revitalized state of the project. With our continued partnership, we hope to further propel the app's success in serving its vibrant community.
No matter which option you choose, we'll be there to support you every step of the way.